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Customer flow

Customer flow

Every time a customer makes a purchase, important metrics or key activities are immediately synced with Klaviyo.

Below is a brief summary of the information you will be tracking:

#MetricDescription
1Profile DataTracking information such as name, email, phone number, or other profile attributes
2Placed Order HistoricWhen an order successfully processes on your system. This order is available in the history and was synchronized to your Klaviyo account during the installation of the app.
3Placed Order PeriodicWhen an order successfully processes on your system in real-time.
4Ordered Product HistoricAn event for each item in a processed order. This article is available in the history and was synchronized to your Klaviyo account during the installation of the app.
5Ordered Product PeriodicAn event for each item in a processed order in real-time.
6Cancelled Order HistoricWhen an order is cancelled. This order is available in the history and was synchronized to your Klaviyo account during the installation of the app.
7Cancelled Order PeriodicWhen an order is cancelled in real-time.
8Refunded Order HistoricWhen a customer’s order is refunded. This order is available in the history and was synchronized to your Klaviyo account during the installation of the app.
9Refunded Order PeriodicWhen a customer’s order is refunded in real-time.
10Fulfilled Order HistoricWhen an order is sent to the customer. This order is available in the history and was synchronized to your Klaviyo account during the installation of the app.
11Fulfilled Order PeriodicWhen an order is sent to the customer in real-time.
12Active Onsite PeriodicWhen someone visits your website.
13Viewed Product PeriodicWhen someone views a product.
14Added to Cart PeriodicWhen someone adds an item to their cart.
15Started Checkout PeriodicWhen someone lands on the checkout page.

💡 Note: for more information you can consult the Help Centerof the Klaviyo platform.